From idea to scalable venture. Great products need more than good code. They need the right business model. We help you design, validate, and scale digital products with clear monetization strategies.
What we offer
What we offer
What we offer
Product ideation & validation
Workshops to test new concepts
Product ideation & validation
Workshops to test new concepts
Product ideation & validation
Workshops to test new concepts
Value proposition design
Create offerings that resonate with your target market
Value proposition design
Create offerings that resonate with your target market
Value proposition design
Create offerings that resonate with your target market
Business model innovation
Subscription, SaaS, platform models and other types
Business model innovation
Subscription, SaaS, platform models and other types
Business model innovation
Subscription, SaaS, platform models and other types
Competitive benchmarking
Understand your market and positioning
Competitive benchmarking
Understand your market and positioning
Competitive benchmarking
Understand your market and positioning
Prototyping and pilot projects
Validate before scaling the product
Prototyping and pilot projects
Validate before scaling the product
Prototyping and pilot projects
Validate before scaling the product




Book an
explanatory talk
Let's talk about your vision. Schedule a free consultation to find out if we're the right fit for you.
Our approach
Our approach
Our approach
We think like entrepreneurs, not consultants.
Customer-first
Solutions that solve real problems
Customer-first
Solutions that solve real problems
Customer-first
Solutions that solve real problems
Test & iterate
Minimize risk through rapid validation
Test & iterate
Minimize risk through rapid validation
Test & iterate
Minimize risk through rapid validation
Scalability in mind
Models built for growth, not just survival
Scalability in mind
Models built for growth, not just survival
Scalability in mind
Models built for growth, not just survival
Typical projects
Typical projects
Typical projects
SaaS product concept for HR tech
SaaS product concept for HR tech
SaaS product concept for HR tech
SaaS product concept for HR tech
Market entry strategy for a fintech solution
Market entry strategy for a fintech solution
Market entry strategy for a fintech solution
Market entry strategy for a fintech solution
Subscription model for a medtech service
Subscription model for a medtech service
Subscription model for a medtech service
Subscription model for a medtech service
MVP design for a B2B marketplace
MVP design for a B2B marketplace
MVP design for a B2B marketplace
MVP design for a B2B marketplace
Case studies
Case studies
Case studies
Frequent questions
Frequent questions
Frequent questions
Do you only work with startups?
No. We support corporates exploring new ventures as well as scale-ups refining their models.
Do you only work with startups?
No. We support corporates exploring new ventures as well as scale-ups refining their models.
Do you only work with startups?
No. We support corporates exploring new ventures as well as scale-ups refining their models.
Can you also co-invest?
Yes, we also invest in tech ventures to become hands-on partners.
Can you also co-invest?
Yes, we also invest in tech ventures to become hands-on partners.
Can you also co-invest?
Yes, we also invest in tech ventures to become hands-on partners.
What if the idea fails validation?
That’s part of the process. Failing early saves money and guides you to better opportunities.
What if the idea fails validation?
That’s part of the process. Failing early saves money and guides you to better opportunities.
What if the idea fails validation?
That’s part of the process. Failing early saves money and guides you to better opportunities.
Other services in category
Other services in category
Other services in category
Ready to create
impact?

Ready to create
impact?

Ready to create
impact?

Services
Projects
© 2025 mühlemann+popp AG
Services
Projects
© 2025 mühlemann+popp AG
Services
Projects
© 2025 mühlemann+popp AG