Adrian Ill, founder and Chairman of Sobrado, joins the podcast to discuss how his platform is revolutionizing the Swiss insurance brokerage business. By enabling efficient, reliable digital transactions between brokers and insurers, Sobrado has become Switzerland’s leading transaction platform — simplifying workflows, accelerating decision-making, and fostering transparency.

Adrian opens up about overcoming early fears — specifically, his reluctance to launch a product before it was perfect—and why he doesn’t believe in viral growth as a strategy. Instead, he highlights the transformative power of change management and disciplined progress in driving digital success.

The discussion delves into how Sobrado’s structured, secure, and data-driven approach addresses long-standing inefficiencies — such as manual processes via phone, email, or post — by digitizing them into clear, API-enabled workflows. This enables brokers to compare offers instantly, manage renewals, declines, and mandates — all in one streamlined environment.

In closing, Adrian offers a compelling insight: true innovation in traditional industries isn’t born from flashy launches — it starts with embracing imperfection, managing change purposefully, and building solutions that reshape how businesses operate.